Activating and redeeming coupons online

New online coupon integration
We’ve expanded the use of coupons for the supermarket chain Coop in Switzerland, modernizing the process and making it more customer-friendly. Until recently, coupons were only available in paper form or electronically as e-vouchers on PCs.

Customers are now able to activate digital coupons via apps or online and simply swipe their customer cards during checkout to redeem them. We introduced the project and have accompanied it from the pilot phase through the first successfully completed tests.

Problem:
Coupons for the Swiss supermarket chain Coop were traditionally printed in newspapers or printed from PCs as e-vouchers. These methods of distribution offered limited flexibility and didn’t address the needs of the growing number of Internet and smartphone users.

Measure:
In a proof of concept, a new process was established that connects the SAP CRM system, POS checkout software, the Web, and apps, enabling the activation of digital coupons via the Internet and apps. The process of redeeming digital coupons is coupled with the Coop customer card, Supercard. When the card is scanned at the checkout counter, the active digital coupons are redeemed. The practicality and usability of this system were tested in a pilot project.

Result:
A successful pilot project enabled the rollout of the new coupon app to all Hello Family customers. The new app enjoys increasing popularity with customers and gives Coop more flexibility when implementing discount offers.

 

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