Canyon Bicycles is now implementing SAP

Canyon Bicycles is a niche player in the bicycle manufacturing industry. Business is booming, so the Koblenz, Germany-based company is now implementing SAP and is set to open a new factory building.
They think fast and they talk fast. “And actually, we don’t even have time to be here,” say Barbara Wittmann and Lars-Eric Ebert with a smile, when they hold their presentation at the SAP Forum for Trade in Mannheim, Germany in July 2015.

Wittmann, managing director of the SAP consulting company Die Erste Geige GmbH, and Ebert, head of IT at Canyon Bicycles GmbH, are currently working together on implementing SAP at Canyon. The new SAP ERP system is slated to go live on October 1, 2015, so of course, they have a tight schedule. “We’re right in the middle of the project,” Ebert explains, “And one thing’s for sure: What we do, we do really well.”

Canyon Bicycles, headquartered in the Rhineland city of Koblenz, generates 95 percent of its revenue through direct sales, with the remaining five percent coming from bicycles sold in the company showroom. Recent years have seen continuous annual growth of between 20 and 40 percent. Canyon’s bicycles are shipped worldwide. The company has already established itself on the European market, business is steadily advancing in the United States and Asia, and entry into the Australian market is scheduled for the end of the year. Most of its customers are serious amateurs or professional cyclists. As testimony to the quality of Canyon’s products, the company has received many design awards over the past few years.

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